Hi there - I’m Lindsay.

After a decade spent working in the marketing industry at award-winning agencies and tech companies, where I was trusted in roles spanning strategy, planning, analytics, and operations for some of the world’s largest advertisers, I chose to step away from corporate specialization in favor of work that allows for range, ownership, and a full-picture view.

Those earned experiences shaped how I think about marketing today. I understand what agencies and brands look for, how integrated campaigns are planned, and where efforts most often break down when it comes time to execute.

I bring both breadth and depth of experience across general market and multicultural marketing, spanning digital, linear, programmatic, search, social, and direct response channels.

I have planned and run campaigns across a variety of verticals, including tech, travel, auto, health, fashion, and QSR. My work connects audience insight, channel strategy, creative, and media investment into programs that hold up once they are live.

I understand how the marketing pieces fit together because I have worked inside the system and I have seen it from multiple angles.

In addition to strategy and media, I bring hands-on experience in web design and graphic design, which allows me to carry work from concept through execution. I also help teams put the right infrastructure in place, including workflows, documentation, content, websites, and reusable systems, so marketing is easier to execute, maintain, and scale.